America Inside Out With Katie Couric - Dog Ear Sound
National Geographic needed to promote their newest show “America Inside Out with Katie Couric” across on-air and social.
National Geographic Channel, Katie Couric, sound design, audio
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America Inside Out With Katie Couric

National Geographic needed to promote their newest show “America Inside Out with Katie Couric” across on-air and social. They wanted creative concepts that didn’t pull punches, and made the viewer uncomfortable while also inviting them to participate in the conversation. Originally presented in 5.1-surround sound, the sound design was created to feel bold, direct, and emotionally raw to match the spot’s rising tension.

Client:

National Geographic Channel

Category

Broadcast